The salon experience varies. You can go to one part of town and have a good experience and you can have a totally different experience on another side of town.The atmosphere is created by the hairstylist. I’ve had the pleasure to work in both high and low end salons; however, my clientele has always stayed with me. Of course, some fell off here and there over the years, but the ones that stayed, stayed because of the service I provide.
One thing that I've learned in my career is that success in cosmetology is 70% customer service and 30% skill. Clients want to know they are being taken care of and that you care about their hair and business. It's the little things that matter such as fresh coffee in the morning, snacks or other refreshments are available to them as they wait for lengthy services. Ask how things are going and try to remember at least one thing they may have mentioned during their last visit. Suggest new styles or new cuts they can try. Be confident so that they look forward to seeing and also make sure that your prices reflect your quality of work.
Isn't refreshing when you go to a restaurant and you're greeted at the door and seated right away? Isn't it great when the waiter gets to you right away and tipping them doesn't feel forced? Now, think about the restaurant experience that you didn't like. We've all experienced leaving a restaurant upset and unfulfilled, right?
As a cosmetologist you're in the field of service. We service the public and therefore our livelihood depends on the satisfaction of our clientele base. What is the difference between Ruth Chris Steakhouse and Denny’s? This is easy to answer, right? The quality of the food and the quality of the service. You can expect to be treated right when you go to Ruth Chris Steakhouse; however, when you go to Denny’s you run the risk of having crappy service or some issue with your food (not always but sometimes). Are you Ruth Chris Steakhouse or are you Denny’s? For me, it has always been about making sure my client is satisfied and enjoys their experience. I provide a calm and easy atmosphere where my client can relax, zone out and even take naps under the dryer. I offer magazines and books they can read, while admiring the beautiful view. It also offer great scents while they wait for their turn in chair.
So when you think about satisfying your clientele also satisfies you and when your clients are relaxed and stress free so are you.